7 Forward-Thinking Sales Strategies
1. Marketing and Sales Intersect The rise of hybrid selling has blurred the lines between marketing and sales, forcing these two departments to work closely together to optimize the omnichannel experience for customers. 2. Social Selling: When Sales Reps Are Marketers B2B sales communication now takes place primarily in the digital realm. According to HubSpot, […]
Four Key Pillars of Account Management Strategy
There are four key pillars of any account management strategy. These are: 1. Relationships Just as building relationships is the backbone of account management, strategically mapping them out is the basis of account management strategy. To begin, outline each customer stakeholder. These are the people that will make or break your plans for the customer. […]
Account Management: Best Practices?
Four must-know account management best practices include: 1. Know Your Accounts To effectively prioritize, you must understand every customer “inside and out.” This goes beyond basic data to encompass the human and structural elements of their business. 2. Select Key Accounts Wisely Strategic management requires considerable assets. You must be selective to ensure your resources […]
How to Build a High Performance Sales Team
Building a high-performing sales team in today’s dynamic landscape requires a strategic shift in leadership. All great leaders know that sales teams aren’t just a part of an organization – they form the backbone, given they are tasked with delivering results that can make or break their company’s success. This places immense pressure on sales […]
From Strategy to Success: Making Omni-Channel Work
Many companies already have a handle on multichannel presence. But if you want to build customer experiences that grow loyalty and truly differentiate your brand, it will require deep integration between channels. Key Elements of an Omni-Channel Strategy Keep a customer-first mindset Remember that the purpose of an omni-channel approach is to build more meaningful […]
Omni-channel
Have you ever ly to have them disappear when you view the same basket on desktop. The solution to these subpar exhad the victim of a frustratingly disjointed shopping experience? For example, explaining an issue to a service rep, only to have to re-explain yourself when your call or chat gets passed along to someone […]
Channel Strategies: 5 Key Elements
A good channel strategy is characterized by several key elements that ensure its effectiveness in meeting business and marketing goals. Understanding these elements provides a foundation for developing a channel strategy that resonates with your target audience and aligns with your brand’s objectives. Audience Insight The first element is a deep understanding of your target […]
Channel Strategies: Foundation and Benefits
What is a channel strategy? A channel strategy refers to a vendor’s plan to move a product or service through a chain of commerce to the end customer. Channels serve two primary functions. The first is to sell a product or service to a customer, and the second is to deliver a customer experience. Companies can […]
