7 Forward-Thinking Sales Strategies
1. Marketing and Sales Intersect The rise of hybrid selling has blurred the lines between marketing and sales, forcing these two departments to work closely together to optimize the omnichannel experience for customers. 2. Social Selling: When Sales Reps Are Marketers B2B sales communication now takes place primarily in the digital realm. According to HubSpot, […]
TRENDS 2026: Reinforcing the Strategic Value of Learning
Data confirms that investing in upskilling and reskilling improves performance, retention, and organizational resilience. However, amid economic uncertainty and tightening budgets, training initiatives are at risk of being deprioritized. Pulling back now could erode hard-won gains, leaving the workforce less agile against future disruptions. 2026 is a pivotal year for L&D to reaffirm its position. […]
Four Key Pillars of Account Management Strategy
There are four key pillars of any account management strategy. These are: 1. Relationships Just as building relationships is the backbone of account management, strategically mapping them out is the basis of account management strategy. To begin, outline each customer stakeholder. These are the people that will make or break your plans for the customer. […]
Account Management: Best Practices?
Four must-know account management best practices include: 1. Know Your Accounts To effectively prioritize, you must understand every customer “inside and out.” This goes beyond basic data to encompass the human and structural elements of their business. 2. Select Key Accounts Wisely Strategic management requires considerable assets. You must be selective to ensure your resources […]
Manage Overwhelm Before It Spirals into Burnout
Overwhelm is easy to miss and costly to ignore. As a leader, your job is to recognize when capable people are quietly running on empty, burning out, or disengaging—and intervene accordingly. Here’s how. 1. Spot the silence and the strain Don’t mistake calm for calmness. Overwhelm often hides behind composure or quiet disengagement. 2. Create […]
Influencing Without Authority is So Important
Your business success increasingly depends on whether you can make an impact without relying on direct authority. Whether you are an individual contributor, a project manager or a team lead, you will face diverse challenges where you need to align team members and persuade stakeholders towards common goals. Perhaps you need to influence or persuade people […]
[PART 3] What Can Managers Do With Their Teams to Improve Employee Engagement?
Teams build employee engagement through trust, clarity and shared effort. Strong engagement grows when managers and team members commit to regular, meaningful conversations about how they work together. The benefits of employee engagement are undeniable, so it makes sense that nearly every organization is aiming to improve it. However, even if you do everything “right,” […]
[PART 2] Employee Engagement: Deeper Than Temporary Satisfaction
One of the most common mistakes companies make is to approach engagement as a sporadic exercise in making their employees feel happy, usually around the time when a survey is coming up. Employees need more than a fleeting, warm-fuzzy feeling and a good paycheck (even if it helps them respond positively on employee engagement survey […]
[Part 1] Why Is Employee Engagement Important?
Gallup’s workplace engagement data show that engaged employees drive stronger business outcomes across every industry, regardless of company size or economic conditions. Engaging Employees Leads To: These outcomes are based on decades of research across industries and organizations worldwide. When comparing the most engaged teams to the least engaged, Gallup research reveals the clear benefits of employee […]
Navigate Overlapping Personal And Professional Challenges
In today’s volatile world, challenges rarely arrive one at a time. Leaders aren’t given the luxury of handling a personal setback on top of a professional one with recovery in between. More often, the two collide, amplifying stress, clouding judgment, and raising the stakes for every decision. HBR’s experts have identified four strategies to help […]
